Don’t look for plastic partitions or faraway benches when visiting Santa Claus this year. The jolly old elf is back, pre-pandemic style, and he’s got some pressing issues on his mind.
Santa booker HireSanta.com has logged a 30% increase in demand this Christmas season over last year, after losing about 15% of its performers to retirement or death during the pandemic, said founder and head elf Mitch Allen.
He has a Santa database of several thousand with gigs at the Bloomingdale’s flagship store in New York, various Marriott properties and other venues around the U.S. Most of Allen’s clients have moved back to kids on laps and aren’t considering COVID-19 in a major way, he said, but Santa can choose to mask up.
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