Stores Usher Black Friday With Easier Ways To Get Deals

Eight-year-old twins Shalom Justin Kotha, left, and Sammy Jayson Kotha look at computers while they shop with their parents during an early Black Friday sale at a Best Buy store in Overland Park, Kansas. Analysts say Black Friday sales should be bigger than a year ago.

Charlie Riedel / Associated Press

Retailers aren’t just ushering the official start of the holiday season with the usual expanded hours and fat discounts on big TVs and toys.

They’re offering new ways for shoppers to get deals online and in the store easier and faster in the age of instant gratification.

Walmart introduced a digital map on its mobile app to make it easier for shoppers to find an item’s exact location in the store. Kohl’s has a new feature on its mobile app that lets customers take photos of products anywhere and find similar items at the department store. And customers, frustrated with long checkout lines, can check out at Walmart and other stores with a salesperson right on the spot.