In an election season where get out the vote messaging is seemingly ceaseless, a 90-second video featuring more than a half dozen dancers testifying to the importance of down ballot races may be the most provocative.
In the video, a woman in knee high, lace up boots walks away from the camera, toward a stage decorated with patriotic bunting. She wraps one of her hands around a silver pole.
The beat drops, the woman and other dancers begin to perform, and the repeated message is a simple one: “Get Your Booty To The Poll.” It’s a different kind of voting PSA, one that has stirred up a conversation about who shows up in elections and who isn’t being reached by the current outreach efforts.
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