Brands and retailers are paying a big price for being caught in the crosshairs of America’s culture wars.
Target reported Wednesday that the backlash over its LGBTQ+ merchandise before and during Pride month in June took a bite from its sales. This comes on the heels of Bud Light’s parent company also reporting substantial losses in U.S. sales and profits due to similar reaction to a marketing campaign.
The moment is leading executives to wonder about the benefits of supporting social causes during a time of such polarization in the country.
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