Target confirmed that it won’t be carrying its LGBTQ+ merchandise for Pride month in June in some stores after the discount retailer received backlash last year for its assortment that also cut into sales.
Target, which operates roughly 2,000 stores, said Friday that the decision to offer Pride merchandise, including adult apparel, home products, food and beverage at the stores will be based on “guest insights and consumer research.”
A Target spokeswoman declined to disclose the number of stores that won’t be carrying the merchandise. But a full assortment will be offered online, Target said.
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