The Bud Light boycott shows brands are at a crossroads: Use their voice, or shut up?

A Bud Light beer vendor during a baseball game at Fenway Park, Tuesday, May 30, 2023, in Boston. (AP Photo/Charles Krupa)

Before Bud Light and Target, there was Disney.

And not just the Disney of today, which has become a target of the current Florida governor in the culture wars, but of 1995.

That year, Disney launched domestic-partner benefits. Fifteen Florida state lawmakers condemned the policy as “anti-family.”