The game. The ads. The music. The puppies. Here's why millions are excited for Super Bowl Sunday

People walk past a sign for Super Bowl 58 at the Fremont Street Experience Tuesday, Feb. 6, 2024 in Las Vegas. The Kansas City Chiefs are scheduled to play the San Francisco 49ers in the NFL's Super Bowl 58 football game Sunday. (AP Photo/Charlie Riedel)

Even if it’s not the game itself, millions of Americans will find something to be excited about when it comes to Super Bowl Sunday — and that’s before even factoring in the influence of Taylor Swift. Four in 10 U.S. adults are extremely or very excited for at least one part of the Super Bowl day’s festivities — whether that’s the game, commercials, halftime show or the Puppy Bowl – according to a new poll from The Associated Press-NORC Center for Public Affairs Research.

One-quarter of U.S. adults are excited for the actual Super Bowl game, where the Kansas City Chiefs will try to win their second title in a row when they play the San Francisco 49ers in Las Vegas. Another 27% are “somewhat excited” for the game, and about half say they are not too or not at all excited. This poll was conducted mostly before the Chiefs and 49ers (and Swift) were cemented to appear in this year’s Super Bowl.

Three in 10 men say they are extremely or very excited for the Super Bowl game, compared to about 2 in 10 women. Black adults are more likely than white or Hispanic adults to be enthusiastic about the game.