Atlanta's Ralph Reed is trying to make white evangelical politics less white

At a recent gathering of thousands of religious conservative activists held by the Georgia-based Faith and Freedom Coalition, one thing immediately stood out: the crowd isn’t as white as it used to be.

That’s not an accident, according to founder Ralph Reed, an Atlanta resident and the former chair of the Georgia Republican Party.

“Our goal is, over the coming decades, to build a genuinely multiracial, multiethnic, faith-based movement that changes the demographic location of our movement,” Reed said during a lunch roundtable with a handful of reporters.