Ride-sharing service Uber Technologies Inc. has launched a new ride tier called Uber Comfort, which gives customers access to a quiet ride, control over the vehicle’s air conditioning and higher rated drivers for a premium price.
The new tier, which launched Tuesday, includes Atlanta as well as 43 other cities and the entirety of Connecticut, New Jersey, and Rhode Island. Uber Comfort is now the ridesharing company’s third-most expensive ride behind Uber Select and Uber Black and SUV. The Comfort tier costs roughly 20% to 40% more than an UberX ride.
When customers request the new ride tier, they will be prompted to select their conversation preference — between “happy to chat” and “quiet preferred” — and their preference on the car’s air conditioning. The Comfort tier also include extra legroom.