Virgin’s Richard Branson Bares His Business ‘Secrets’

Richard Branson is not your average entrepreneur. He dropped out of school at 15 and, despite suffering from dyslexia and attention deficit disorder, went on to found Virgin Group, a business empire that includes airlines, cellphone companies, banks, hotels, health clubs and even a space travel business.

In his new book, Like a Virgin: Secrets They Won’t Teach You at Business School, Branson reflects on his dyslexia as well as some frequently asked questions about his success. He joins NPR’s Renee Montagne to discuss the book and some of his company’s recent projects.


Interview Highlights

On how his dyslexia worked in his favor