Why Ford Is Getting Into The Scooter Business

Ford is buying electric scooter company Spin in what experts say is the biggest investment of an automaker into “micromobility.”

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A big car company is going small. Ford is buying electric scooter company Spin.

Ford and Spin won’t confirm the price tag, but reports put the purchase price at $100 million and an overall investment from Ford of $200 million.

The acquisition, announced last week, marks the first time a carmaker has seriously invested in the bike and scooter-sharing sector, which is typically the realm of tech companies.