Dropping Legal Barriers Doesn’t Guarantee Interstate Insurance Sales

Small business owner Brian Mayfield has been eager for less expensive health insurance options. It looks like he’ll have to wait a little longer.

Jim Burress / WABE, Atlanta

Starting next week, any health insurer licensed in Georgia can sell policies it offers in other states to Georgians. That includes policies that don’t meet minimum standards for coverage in Georgia.

They’ll be OK for sale under a new state law that aims to increase competition and lower prices for health insurance in the state.

The idea appeals to Brian Mayfield who runs a small company in the Atlanta suburb of Woodstock that repairs and refurbishes cash registers and related equipment. Business at his firm is good, but not good enough for Mayfield to offer employees health insurance.