What’s Next For The Daily Deal Business Model?

Are the days of “daily deal” coupons about to expire? Shares of email coupon company Groupon are down nearly 80 percent since going public last year. And its smaller rival, Living Social, plans to lay off as many as 400 employees, after reporting a net loss of more than $560 million in the third quarter.

Those struggles have raised questions about the future of the daily deal strategy, and whether a company like Groupon can stay in business.

“It’s … an evolution of the company that’s happening,” says Arvind Bhatia, managing director of equity research for the investment firm Sterne Agee, in an interview with NPR’s David Greene. “They have a decent balance sheet,” Bhatia says of Groupon. “As long as they continue to generate profitability, I think the business can survive.” Stern Agee trades in Groupon shares and has an investment banking relationship with Groupon.