Acknowledging the race is an uphill climb, Nikki Haley’s campaign Friday said it will be launching a “seven-figure” national cable and digital ad buy that will take it through at least Super Tuesday.
Super Tuesday, which lands on March 5, is the single biggest primary day of the year with voters in 15 states and one territory going to the polls to cast their preference for a nominee. It’s an expensive endeavor to try and win over voters in that many states, and the demographics of those states don’t line up in Haley’s favor.
She’s also expected to lose her home state of South Carolina in Saturday’s GOP primary. Former President Donald Trump has a significant lead in the polls there.
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