Last summer, Anthem’s Blue Cross Blue Shield of Georgia changed its emergency room policy to stop covering trips to the ER it deems unnecessary. As the insurer has been expanding the policy in other states, a group of ER doctors has launched a video campaign against the policy.
In a pair of video ads released by the American College of Emergency Physicians, patients are deliberating whether or not they should go to the ER.
In one of the videos, a man at the gym struggles with chest pains and grabs a defibrillator. A woman urges him to go to the ER, but he hesitates and says he has to try the device first.
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