Golf has a ratings problem, and the Masters could shine a light on why viewers are tuning out

Ryan Fox, of New Zealand, gestures towards his daughter Isobel on the fourth hole during the par-3 contest at the Masters golf tournament at Augusta National Golf Club Wednesday, April 10, 2024, in Augusta, Ga. (AP Photo/George Walker IV)

Golf has a ratings problem.

The week-to-week grind of the PGA Tour has essentially become No Need To See TV, raising serious concerns about what it means for the future of the game.

Now comes the Masters, the first major championship of the year and traditionally a ratings behemoth.