IHOP — the International House of Pancakes — is changing its name to IHOb and will now feature burgers, the company said in a tweet that was not posted on April Fool’s Day. It remains to be seen whether the change will be permanent or merely a flash in the pan (cake) to promote hamburgers.
“We’re flippin’ from pancakes, pancakes, pancakes to burgers, burgers, burgers,” the company announced on Monday, announcing the shift that it teased by mentioning a looming name change last week.
The tweet unveiling the burger plan met with a number of incredulous and joking responses, as well as some constructive criticism.
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