Atlanta-Based ‘Primed Fine Arts’ Makes Painting Accessible To Everyone

Andie Ashe and Alix Luce are the co-founders of Primed Fine Arts.

Courtesy of Primed Fine Arts

Stay-at-home projects like cooking, knitting and puzzling have become a popular way to spend time during the coronavirus pandemic. Painting is no exception to that list. Primed Fine Arts is an Atlanta-based company that provides all the materials and instructions one needs to paint their very own work of art.

WABE’s Kevin Rinker talked with the founders of Primed, Alix Luce and Andie Ashe for “City Lights with Lois Reitzes.”

Several years after meeting at the University of Georgia in choir, Luce and Ashe reconnected in Atlanta. One night, over sushi, they came up with the idea for a company that provided painting supplies and instructions for creating a specific image in kit form.