Can Circuit Breakers Stop Viral Rumors On Facebook, Twitter?

Buildings are engulfed in flames as a wildfire ravages Talent, Ore., on Sept. 8, 2020. Unfounded rumors that left-wing activists were behind the fires went viral on social media, thanks to amplification by conspiracy theorists and the platforms’ own design.

Kevin Jantzer / AP

Critics of Facebook and Twitter — and even some people inside the companies — say dramatic action is needed to counter the way the platforms supercharge false, and sometimes dangerous, claims.

On social media, it is easy for rumors to go viral, while efforts to fact check or correct those rumors often lag behind. That dynamic has been playing out in Oregon. This month, despite efforts by the companies to quell viral unsupported rumors about massive wildfires, hoaxes spread quickly, diverting law enforcement resources at a critical time.

A case study in Oregon