Spirit Airlines built a model the industry copied. Then it collapsed

Spirit Airlines’ counter is passed by an airport employee after the airline’s shutdown on Saturday, May 2, 2026 at Hartsfield-Jackson Atlanta International Airport in Atlanta. (AP Photo/Jeff Amy)

Spirit Airlines, the scrappy discounter that once rattled the industry with cheeky ads and rock-bottom fares, took its final flight after 34 years of upending the business of flying.

Once worth as much as roughly $5.5 billion on the stock market, the airline known for its bright yellow planes said Saturday it had shut down after its final flight departed from Detroit and landed safely in Dallas.

“For more than 30 years, Spirit Airlines has played a pioneering role in making travel more accessible and bringing people together while driving affordability across the industry,” CEO Dave Davis said in a statement.