An organization has a novel way to get its 400,000 members in Georgia to vote. But is it legal?

In America, we encourage voting as a civic duty, but an organization with millions of members is taking that obligation a step further. It’s requiring members to vote — or potentially lose their membership and the financial benefits that come with it.

The organization is the Neighborhood Assistance Corporation of America, which helps people get low-cost mortgages. NACA says it has 3.7 million members, including about 870,000 in the seven key swing states this election year.

“We’re not saying to people vote for a particular candidate,” says NACA CEO Bruce Marks. “We’re saying that there’s so much at stake in this election that you have to have your voice heard.”