It’s Prime Day: Amazon’s annual sale will run Tuesday and Wednesday, offering discounts on everything from hair dryers to paper towels. The retail giant says the sale will offer its lowest prices so far this year, and new deals will drop as often as every 30 minutes during the two-day sale.
The sale prices are available exclusively for Prime members. Membership costs $139 a year or $14.99 per month. The program is extremely critical to Amazon’s bottom line; it makes up $25 billion of the company’s annual revenue, according to the Federal Trade Commission, which is suing Amazon over the program.
Last year, shoppers worldwide bought a whopping 300 million items during the event. This year, Prime Day is predicted to generate even more revenue than before for the company, according to BofA Securities, Bank of America’s investment banking division.
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