At Ponce City Market: Bombchel, A West African Clothing Store, Employs Refugees Living In Atlanta

Owned and founded by Georgia Tech grad Archel Bernard, Bombchel, an ethical clothing brand, sells clothing and products made by Ebola survivors in Liberia.

Courtesy of Archel Bernard

The phrase “ethical fashion” covers a range of issues such as working conditions, exploitation, the environment and animal welfare.

Bombchel, an ethical fashion brand offering contemporary West African clothing and merchandise made in Liberia, has opened its first shop in the United States. The store opened in October and is located in Ponce City Market.

Archel Bernard is the owner and founder of Bombchel (both the factory in Liberia and the store in Atlanta). She joined “City Lights” host Lois Reitzes to talk about her factory, which employs women affected by the Ebola crisis, and the store, which employs refugees residing in Atlanta.