Atlanta founder of Brown Toy Box weighs in on 'Barbie' movie

Advertisements for the films "Oppenheimer" and "Barbie" appear at AMC Theaters at The Grove on Thursday, July 20, 2023, in Los Angeles. (AP Photo/Chris Pizzello)

Life in plastic is fantastic — or so the hit 1997 song “Barbie Girl” goes. But today, Barbie comes out of her petroleum existence to take on reality.

The “Barbie” movie is as full of hype as store shelves are empty of everything pink.

One person who’s joined the Barbie bandwagon is Terri-Nichelle Bradley.

The toy entrepreneur founded Atlanta-based Brown Toy Box, which produces toys that positively reflect Black children.

When Bradley spoke with WABE’s “All Things Considered,” she weighed in on why she thinks there’s so much excitement around the latest iteration of the toy icon.

Christopher Alston contributed to this report.