K-pop’s Popularity Is On The Rise In Atlanta. Get To Know The Culture That’s Going Global.

Luchia Arecco and Sam Richardson are fans of K-pop, the music genre that’s becoming a worldwide phenomenon.

Lauren Booker / WABE

Atlanta is home to the KPOP STORE in USA, which is owned and operated by a family that emigrated from South Korea 15 years ago.

The business, located on Buford Highway, has been selling K-pop cultural goodies, such as CDs, posters and glow sticks, for five years after transitioning from operating as a long-running video rental store.

“My whole family likes K-pop, which I think helps us a lot in this business,” Daniel Lim, manager of the KPOP STORE in USA, said. “When I first moved here, there wasn’t a lot of K-pop lovers, but I wanted them to hear Korean music … Right now, I think it’s succeeding in the American market with BTS.”