Atlanta Falcons owner Arthur Blank is adding a second golf component to his business empire by purchasing one of six teams in Tiger Woods’ high-tech TGL league scheduled to launch in January.
Blank, who also owns MLS Atlanta United and the PGA Tour Superstore, said he was drawn to the league’s potential to attract new golf fans with its interaction of tech and live action in a prime-time weekly format. Each of the six teams will have three PGA Tour players.
“The players are excited about it,” Blank said. “It’s a different format for them and this will be fun for them. … If it’s fun for the players, it will be fun for the viewers.”
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