Bud Light sales dip after trans promotion, but such boycotts are often short-lived

Sales of Bud Light have dipped after conservatives on social media lashed out at its best-selling beer over a social media promotion with a trans influencer earlier this month.

And even as research has shown that other social media-fueled boycotts were short-lived, two Anheuser-Busch executives are on leave amid the firestorm.

The beer brand’s rocky stretch began April 1 with a March Madness promotion with a trans influencer named Dylan Mulvaney, who has more than 10 million followers on TikTok and nearly 2 million on Instagram.