Chef Todd Ginsberg Of The General Muir Discusses Traditional Jewish Foods For The Holidays

Todd Ginsberg is the chef at The General Muir, which will be offering round challahs, apple honey cakes and a special Rosh Hashanah dinner Friday and Saturday evening for pickup or dine-in.

Andrew Thomas Lee

Chef Todd Ginsberg believes there’s a powerful link between food and childhood memories.

“It’s the nostalgia that reminds us of something you had as a kid. You know, it not only pulls at our belly, it pulls at our heart,” he has said.

His restaurant, The General Muir, sells deli favorites and classics of the Jewish Diaspora. With Rosh Hashanah (the Jewish New Year) beginning Friday, Ginsberg joined “City Lights” host Lois Reitzes via Zoom to talk about the traditional foods he will be cooking at his home and at the restaurant.

“My fiancee and I and my son Liam will be at the table tonight celebrating Rosh Hashanah. Obviously, apples and honey will make its appearance as well as my fiancee’s crown challah. Rosh Hashanah literally means ‘head of the year,’ so a lot of heads make it to the table. Typically, we do a whole fish. This year, we will do squab since we have some in the freezer. Then we will do a tzimmes and some couscous,” said Ginsberg.

The General Muir will be offering round challahs, apple honey cakes and a special Rosh Hashanah dinner Friday and Saturday evening for pickup or dine-in.