Cinnabon Takes on Pizza?
Every mall-goer knows the smell of Cinnabon rolls just out of the oven.
Now, the Atlanta-based chain is trying something different. Pizza.
“When the Pizzabon was first pitched to me by our R&D team, I thought they were nuts,” says Cinnabon president.
But it didn’t take long for her to warm up to a pizza-fied version of the company’s bread-and-butter product.
The initial Pizzabon is like a sweet take on the traditional pepperoni pizza — no anchovies though.
As Cinnabon expands at venues like universities and airports—Cole says the chain has to take a few chances.
“We do wild and crazy stuff just to see what people will like, and to help us build a portfolio of menu offerings.”
Ken Bernhardt is a marketing professor at Georgia State. He says people like pizza, and generally have a favorable view of Cinnabon. And that’s probably enough to get customers to try a Pizzabon.
“The key to their success will be determined by how consumers respond to it after trying it.”
In other words, repeat customers.
Right now, pizza-bons are only available at the company’s Cumberland Mall location.
Cinnabon says even if the idea takes off, it will take some time before a chain-wide rollout.
9(MDAxODM0MDY4MDEyMTY4NDA3MzI3YjkzMw004))
Top Stories
