For one day, movie tickets will be just $3 in the vast majority of American theaters as part of a newly launched “National Cinema Day” to lure moviegoers during a quiet spell at the box office.
The Cinema Foundation, a non-profit arm of the National Association of Theater Owners, on Sunday announced that Sept. 3 will be a nationwide discount day in more than 3,000 theaters and on more than 30,000 screens. Major chains, including AMC and Regal Cinemas, are participating, as are all major film studios. In participating theaters, tickets will be no more than $3 for every showing, in every format.
Labor Day weekend is traditionally one of the slowest weekends in theaters. This year, the August lull has been especially acute for exhibitors. Cineworld, which owns Regal Cinemas, cited the scant supply of major new releases in its recent plans to fill for Chapter 11 bankruptcy.
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