The rapid spread of the new coronavirus has health officials scrambling to educate the public on good hygiene and best practices. And the need to communicate those messages has resurrected a classic art form: the public service announcement, or PSA.
Because the coronavirus is a global concern, video PSAs are emerging from all corners of the globe, all at once.
Unsurprisingly, many of the cleverest videos aren’t government productions. Comedians, musicians and TikTokers are bringing humor and style to a genre that’s thriving globally in a time of quarantine and closed borders: the hand-washing tutorial.
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