Afrobeats may be the hot sound of the moment, but Davido remembers a very recent past when music from Africa wasn’t embraced globally, amid a perception the continent was one of only destitute poverty and primitive lands.
“I remember when Africans used to lie that they were Jamaicans,” laughed the Atlanta-born “Fall” singer, who grew up between the U.S. and Nigeria. “The narrative has immensely changed. And thanks to the people who are behind this, because it’s not governments … it’s the innovators. The musicians. The entertainers. The lawyers. The doctors in America, pushing the narrative of being African.”
The Grammy-nominated artist, who has multiple 100 million-streamed songs on Spotify and is often credited as playing a vital role in the global expansion of Afrobeats, drops his new album, “5ive,” on Friday. Following 2023’s “Timeless,” the 17-track project boasts an international flair with features from Grammy winners Chris Brown and Victoria Monét, as well as Becky G and Afrobeats heavyweights Omah Lay and Victony. Davido began with 80 potential songs, then crowdsourced opinions from family and friends, using a ranking system to help curate the album.
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