Founder Juliette Blake says Moxies provides online social connection for kids without addictive features

According to Gallup polling data, 51% of teenagers in the U.S. spend about five hours each day on social media. Of the teens who use social media the most, 41% consider their mental health to be poor or very poor, according to the American Psychological Association. Some teens have ended their lives, and their parents have blamed it on time spent online.

But there’s been a legal victory for parents concerned about their child’s social media use. In a first-of-its-kind case, a California jury recently found Instagram and YouTube liable for intentionally designing addictive features that harmed a young user’s mental health. TikTok and Snapchat each settled before the trial began.

Juliette Blake is the founder and CEO of Moxies. It’s designed to give Gen Alpha a creative space for self-expression and community, while also providing a safe-by-design, non-addictive digital platform. Some experts see the outcome of the addictive social media case as similar to the reckoning the tobacco industry experienced for enticing children decades ago. Blake says the quality of what kids are consuming is just as important.