Peer-to-peer texting emerged as a prominent digital tool used by both political parties during the midterm elections, and the success of this medium explains why you may have received so many campaign messages directly to your cellphone in 2018.
Unlike robotexts or calls, peer-to-peer texts are personal messages that come from volunteers who initiate a conversation with potential voters or supporters. Messages can range from asking people to vote on Election Day to providing polling location information.
Peer-to-peer texting, also called P2P, is becoming a key component of most campaign toolboxes, and is slowly eclipsing other social media methods as a means to use technology to promote campaigns.
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