Georgia megachurch pastor calls for 'full Target boycott' over concerns about DEI

FILE - Jamal Bryant, senior pastor of New Birth Missionary Baptist Church, speaks during the March on Washington, Aug. 28, 2020, at the Lincoln Memorial in Washington. (AP Photo/Jacquelyn Martin, Pool, File)

This story was updated on Wednesday, April 23, 2025, at 7:21 p.m.

The pastor of a Georgia megachurch who led a nationwide 40-day “fast” boycott of Target stores over the retail chain’s phasing out of diversity initiatives is now calling for that effort to continue as a “full Target boycott.”

The Rev. Jamal Bryant said this week that the Minneapolis-based retailer has not met all of the boycott effort’s demands. Among them: Restoring its commitment to diversity, equity and inclusion principles and pledging money to Black-owned banks and businesses.