Hulu's Freaknik documentary to make world premiere at South By Southwest

Freaknik attracted students and visitors from around the country during the '90s. Hulu's "Freaknik: The Wildest Party Never Told" will premiere at the South By Southwest Festival in March. (Marlene Karas/Atlanta Journal-Constitution Photographic Archives. Special Collection and Archives, Georgia State University Library)

The world premiere of a long-awaited documentary about an iconic event in Atlanta lore has finally been announced.

“Freaknik: The Wildest Party Never Told” will screen at the South By Southwest Festival (SXSW) in Austin, Texas, on March 12.

Atlanta rap legend and producer Jermaine Dupri, who is an executive producer on the project, made the announcement on Instagram on Wednesday night.