ICE ad blitz in Atlanta and other cities aims to lure officers to join Trump mass deportation efforts

U.S. Immigration and Customs Enforcement agents make an arrest during an early morning operation in Park Ridge, Ill., Friday, Sept. 19, 2025. (AP Photo/Erin Hooley)

SACRAMENTO, Calif. (AP) — U.S. Immigration and Customs Enforcement is spending millions of dollars on television advertising in select metro areas around the country, an Associated Press tally found, aimed at recruiting local officers frustrated with their cities’ restrictions on immigration enforcement into President Donald Trump’s mass deportation efforts.

“You took an oath to protect and serve, to keep your family, your city, safe,” the narrator says, as images of the cities targeted and ICE agents arresting people move across the screen. “But in sanctuary cities, you’re ordered to stand down while dangerous illegals walk free.”

The campaign — airing in more than a dozen cities, including Chicago, Seattle and Atlanta — is part of ICE’s $30 billion initiative to hire 10,000 more deportation officers by the end of the year to supercharge deportations. The money is part of the $76.5 billion sought by Trump’s Republican administration for ICE — a 10-fold increase in its current budget — as part of the sweeping, multitrillion-dollar tax breaks and spending cuts bill enacted in July.