When listeners in Fort Wayne, Indiana, tuned into Majic 95.1 in July, they heard something both unexpected and all-too-familiar. The station was playing Christmas music. In the heat of summer.
With the pandemic making life miserable for people, the station was looking for a way to appeal to listeners and boost its ratings, and Christmas songs can be a dependable way of doing so.
“We knew that the world was topsy-turvy and we just knew from playing Christmas music over the years that there’s something special about it that people connect with,” says Chris Didier, operations manager at Majic 95.1, whose on-air name is Captain Chris.
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