Lanterns and crescents: more retailers court Ramadan buyers

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April 2nd, 2023

Ramadan decorations are displayed at a Party City store in Dearborn, Mich., on Thursday, March 23, 2023. More businesses are selling Ramadan and Eid items, including DIY kits, lanterns and napkin holders. It's one of the latest signs of big U.S. retailers catering to American Muslim shoppers. Many Muslim Americans enthusiastically welcomed the recognition, applauding those retailers that are making it easier for them to bring their families the cheer that ubiquitously and publicly marks some other faiths' holidays. (AP Photo/Carlos Osorio)

With her 3-year-old daughter sitting inside a red Target shopping cart, Aya Khalil looked through the aisles with anticipation. The author was on a mission: See for herself that her children’s book about a boy and his grandmother baking for an Islamic feast was actually carried by her local Target store in Toledo.

“Oh my God! … It’s right there,” Khalil said on spotting “The Night Before Eid.”

“Oh yeaaaaah!” her daughter joyously exclaimed. Khalil giggled.

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