A new exhibit at the Museum of Design Atlanta (MODA), “The Future Happened: Designing The Future of Music” explores the relationship between the music industry, musical artists, and visual art and design. From contemporary perspectives as well as historic, the online exhibition invites visitors into a multi-sensory immersion where we learn how our modern experience of music and art goes beyond the album covers of the pre-streaming era. The exhibit’s co-curator, and Grammy award-winning album art designer, Lawrence Azerrad, joined “City Lights” host Lois Reitzes via Zoom to describe the experience, and how it spotlights Atlanta’s music culture.
“Yes, we have album covers, and traditional graphic design and collage, but we also have dance, and film, and video, and clothing … and even acts of meditation, and entering a kind of sensorial healing space,” said Azerrad, “Expanding our idea of what the word design means, to intentional acts of creativity that have a connection to the visual.”
The show is organized into five different categories — Healing, Power, Community, Tech, Timeless, and Atlanta. It also features a virtual walkthrough of the famous Dungeon Family’s studio and home. It was a studio built in the basement of Rico Wade’s mother’s home, where the influential hip-hop music collective originated.
“We decided to look at the house itself, as work of art — as [a] design lab,” said Azerrad. “As you walk through the blueprint, you hear sound and textures that paint a picture, mixed with the stories.”
The exhibition is open now and can be explored at www.museumofdesign.org/the-future-happened through the month of April. Their first virtual conversation will be held on April 10 with the curators of the exhibition. They’ll discuss the big ideas behind this exhibition, as well as the intricacies of its making.