Movie theater subscription service MoviePass will not be raising prices, as it had announced last week, but will instead be capping the number of times that subscribers can visit movie theaters.
For $9.95 per month, MoviePass subscribers used to be able to see a movie in theaters every day, if they so chose. Beginning on August 15, the service will instead provide three movies per month.
The change replaces a previously announced plan to raise prices to $14.95 a month. The beleaguered movie theater subscription company is also canceling two other recent changes — “peak pricing” surcharges for popular movies and a ticket verification process — that were intended to stop the company from bleeding money.
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