Netflix has raised its prices for U.S. viewers, as the company invests in original content amid growing competition from other streaming services.
The company’s most popular subscription plan, which allows high-definition viewing on two screens, has jumped from $10.99 to $12.99 per month. Its cheapest, non-HD plan has risen from $7.99 to $8.99, and its premium plan from $13.99 to $15.99.
It’s the largest hike since the company launched its video streaming service 12 years ago, according to The Associated Press. The increase has drawn a positive response from Wall Street, where Netflix’s stock increased 6.5 percent on Tuesday.
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