Progressive groups launch campaign to win back Latino voters from Trump in Georgia and 4 other states

Supporters hold a sign before Republican presidential nominee former President Donald Trump arrives to speak during a campaign event, Sept.12, 2024, in Tucson, Ariz. (AP Photo/Alex Brandon, File)

This story was updated on Tuesday, Oct. 21, 2025, at 6:40 p.m.

FORT LAUDERDALE, Fla. (AP) — Progressive groups looking to reconnect with Latino voters are emphasizing economic hardship and highlighting President Donald Trump’s mass deportation agenda in an effort to regain support in places where the Republican leader made inroads.

The $1.4 million digital ad and field campaign is led by a Democratic donor fund backed by a progressive network called Way to Win, which launched after Trump’s 2016 White House win. The Valiente Action Fund effort is tailored to connect with voters in Arizona, Georgia, Nevada, New Jersey, North Carolina and Texas by convincing them that some of Trump’s economic promises are falling short while his immigration tactics go too far.