Starbucks netted a record $13.3 billion in 2012. But it isn’t immune to competition, so the global coffee seller has updated interiors, offered more products and even tapped into couture fashion.
It recently sold several items designed by the small fashion house Rodarte, including a to-go tumbler for $12.95.
Founded in 2005 by Kate and Laura Mulleavy, Rodarte made a name for itself in the 2010 film Black Swan. Actress Natalie Portman’s award-winning portrayal of a ballerina was made even more memorable by her edgy, artsy costumes — designed by Rodarte. Neither Rodarte nor Starbucks would comment for this story.
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