Culture channel and media company Butter.ATL captures the spirit of Atlanta

Mike Jordan (left) and Brandon Butler (right) are the creatives behind Butter.ATL. (photo courtesy: of Butter.ATL.)

The Atlanta-centric media company and culture channel Butter.ATL is providing a dynamic platform for capturing the spirit of the city. Its executive director, Brandon Butler, defines culture as, “People like us do things like this.” Last August, the rapper Ludacris released a single titled “Butter.ATL,” showing his support for the organization he described as “A love letter to the city.” Brandon Butler joined “City Lights” host Lois Reitzes via Zoom, along with Butter.ATL editor-in-chief Mike Jordan, to share the philosophies of their media outlet for the mobile age.

Interview highlights:

Responding to the way a lot of people actually get news: