TikTok will begin labeling content created using artificial intelligence when it’s uploaded from outside its own platform.
TikTok says its efforts are an attempt to combat misinformation from being spread on its social media platform.
“AI enables incredible creative opportunities, but can confuse or mislead viewers if they don’t know content was AI-generated,” the company said in a prepared statement Thursday. “Labeling helps make that context clear—which is why we label AIGC made with TikTok AI effects, and have required creators to label realistic AIGC for over a year.”
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