Trump tries to attract Black voters on the margins with ads on immigration

Former President Donald Trump arrives at Atlanta Hartsfield-Jackson Airport ahead of the first Presidential Debate on Thursday, June 27, 2024. (Matthew Pearson/WABE)

Former President Donald Trump is hoping to reach Black voters across the country on bread-and-butter issues like inflation and the economy. But in central Georgia, the campaign has an even narrower scope: transgender students and immigration issues. 

Video advertisements targeted to Black voters in the Macon area claim President Joe Biden is paying the rent of undocumented immigrants and allowing men to play girls’ sports. Trump then repeated these claims during the debate. 

“The hope isn’t to win all Black voters in Georgia. They know that that’s not gonna happen. They’re not even going to come close,” said Andra Gillespie, a political science professor at Emory. “What they’re hoping is that they reach, you know, 12,000 Black voters.”