Uncle Ben’s Changing Name To Ben’s Original After Criticism Of Racial Stereotyping

Uncle Ben’s will now be known as Ben’s Original.

Food giant Mars, Incorporated said Wednesday that it is changing the rice brand’s name, which has faced criticism for racial stereotyping. It said the change signals “the brand’s ambition to create a more inclusive future while maintaining its commitment to producing the world’s best rice.”

Mars also said it will remove the image of the elderly Black man in a bow tie from its packaging.