Young voters helped elect Biden in 2020. His campaign is courting them again in 2024

In this file photo, President Biden poses for a photo with the Students Demand Action group after speaking at the National Safer Communities Summit at the University of Hartford in West Hartford, Conn., June 16, 2023. Young voters could be key to Biden's reelection prospects as he campaigns for a second term.

Susan Walsh / Susan Walsh

President Biden’s reelection campaign is heading to class, unveiling a new initiative focused on engaging with young Americans as the general election campaign unofficially ramps up.

The campaign is launching Students for Biden-Harris, a program focused on building a large volunteer base of young supporters using different student-run groups nationwide.

It comes as Gen Z and younger millennials, Americans under 30, are poised to potentially play a crucial role in the 2024 presidential race.