One Month Later, What’s Become Of Melania Trump’s ‘Be Best’ Campaign?

First lady Melania Trump speaks about her “Be Best” initiative during an event in the Rose Garden of the White House on May 7

Andrew Harnik / AP

Melania Trump waited more than a year before taking a traditional step as first lady, finally unveiling her “Be Best” campaign on May 7. A month later, the initiative itself appears to be off to a slow start.

During a launch for the initiative last month in the White House Rose Garden, Trump said she would promote the well-being of children and work to raise awareness about online bullying and the impact of opioids on young people.

“I will also work to shine a spotlight on the people, organizations and programs across the country that are helping children overcome the many issues they are facing as they grow up,” Trump said.